about me
With over 9 years as Head of Marketing On Premise Red Bull and more than 12 years in the agency landscape, I’ve been working as a marketing expert. Throughout my career, I have led a diverse range of projects in strategic marketing, event management, and business development. My experience spans various industries, including food & beverage, sport, tourism, and lifestyle.
As a marketing consultant, I have had the opportunity to collaborate with some of the biggest and most influential companies in the industry. During my tenure at Red Bull Deutschland GmbH, I was responsible for leading all On Premise marketing activities in Germany, which is Red Bull’s second-largest market worldwide. I managed a team of eight employees and a marketing budget of over 10 million euros, developing new marketing strategies and executing impactful campaigns that engaged customers and drove sustainable growth.
My goal is to bring ideas to life by developing innovative strategies and creating impactful marketing solutions that resonate with consumers and drive business success. I am passionate about combining data-driven insights with creative vision to craft compelling narratives and effective marketing initiatives.
MY DNA
MY Values
Relentless Innovation
Pushing boundaries and breaking norms to create groundbreaking marketing and business development solutions that enable innovation and redefine industries.
Bold Risk Management
Fearlessly venturing into unknown territories, directly tackling challenges, and transforming risks into opportunities for revolutionary success.
Customer Obsession
Deeply understanding and anticipating customer needs, developing tailored solutions that provide unparalleled value and drive success.
Uncompromising Quality
A relentless commitment to excellence, ensuring that every project and service meets the highest standards.
Passionate Performance
Infusing our intense enthusiasm for marketing and business development into every project to achieve the best and deliver extraordinary results.
Dynamic Agility
Staying flexible and adaptable, ready to innovate in response to ever-changing market conditions and customer demands.
Radical Transparency
Building trust through open and honest communication with clients and partners, fostering strong, lasting relationships.
Epic Team Spirit
Cultivating a vibrant, collaborative culture where every team member's ideas are valued, driving collective success and creativity.
Ethical Impact
Committing to ethical business practices that prioritize sustainability and social well-being, ensuring our innovations have positive effects.
Visionary Leadership
Leading by example, inspiring the marketing and business development community with our forward-thinking approach, and setting the standard for the industry.